OUR VISION             SUCCESS STORIES            NEWSLETTER            LOGIN            CONTACT        
OUR VISION       SUCCESS STORIES       LOGIN     NEWSLETTER        
CONTACT        
Join men and women around the world who are on a quest to get healthier, fitter and more body-confident. 

Our follow-along, equipment free home workouts, plus our quick & easy recipes & daily videos will enable you to succeed in achieving your health/fitness goals.
Join men and women around the world who are on a quest to get healthier, fitter and more body-confident. 

Our follow-along, equipment free home workouts, plus our quick & easy recipes & daily videos will enable you to succeed in achieving your health/fitness goals.
If you think you don't have the time, energy or equipment to get fit, then this Challenge is perfect for you. We'll show you how just 4-12 minutes of HIIT (High Intensity Interval Training) a day, 7 times a week, together with the right nutrition will help burn fat & transform your body. 

This Challenge has 2 x 4 minute workouts, 2 x 8 minute workouts, & 2 x 12 minute workouts. There is also a warm-up, a cool down & our top tips for staying lean. 
JANUARY CHALLENGE BEGINS 
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JOIN NOW TO MAKE JANUARY ONE TO REMEMBER FOR ALL THE RIGHT REASONS!
During our month together, we’ll guide you through the 'Why' as well as the 'How-To' when it comes to getting in shape, so you can quit dreaming about getting in shape ... and actually DO it.
THIS CHALLENGE IS FOR YOU IF:
  •  Weight loss: You want to lose weight and keep it off. Maybe you've lost weight in the past, only to regain it again & you want a way of eating that gives you lasting results - no more yo-yo dieting & nonsense quick fixes.
  •  Overwhelmed: You're overwhelmed by the mixed messages in the fitness industry & you'd love to learn the most effective exercises for fat loss, & learn all about nutrition from experts who walk the talk.
  •  Food boredom: You're bored by bland salads and the same old smoothies & you'd like to spruce up your menu, & actually enjoy the foods you're eating - whilst feeling & looking great.
  •  Balance. You want to find a balanced approach which you can enjoy! You like to be sociable & you enjoy going out for meals, worry free. The idea of calorie counting makes you feel euuughh....this programme has your back.
  •  Motivation: You struggle to get motivated to be healthy, so getting access to a community of accounta-buddies so you can share your wins, challenges & questions, excites you!
  •  Don't have the time: You're busy, stressed & short on time & would like to learn how to fit exercise & healthy eating into your world, without it taking over your world!
  • Overall health reset. Maybe you currently have real sugar cravings that you'd like to detach from, or you'd really like to improve your energy or your strength in both body & mind. Maybe you'd like to just feel healthier, eat better & finally get fitter & back into exercise after weeks/months of thinking about it.
THE PROGRAMME IN A NUTSHELL
The 28 Day Challenge is your complete blueprint to learn EVERYTHING you need to know in order to get in shape & keep in shape year-round… all in a 5-week, self-paced course.
With 15+ years working with clients in our nutrition/fitness pracitces, we've learnt the most simple, enjoyable & effective strategies to get in, and most importantly keep in great shape. No matter what your starting point is.
 
The best part?
We're handing the step-by-step system we use to get there, over to you.
Learn what I do to keep in shape, year-round, calorie counting & dieting FREE.
IN UNDER 30 MINUTES A DAY
You don't need to count calories (YAY!) or deprive your yourself of all the things you LOVE. 

You've been there, done that, & you've learnt (the deflating way) that it's not sustainable.

You don't need to hit the gym for hours on a daily basis, when all you'd rather do is curl up on the sofa after a long ol' day & watch your favourite NETFLIX series.
WHAT YOU NEED IS A PLAN AND A STRATEGY... 

That's where we come in. 
Learn what I do to keep in shape, year-round, calorie counting & dieting FREE.
IN UNDER 30 MINUTES A DAY
You don't need to count calories (YAY!) or deprive your yourself of all the things you LOVE. 

You've been there, done that, & you've learnt (the deflating way) that it's not sustainable.

You don't need to hit the gym for hours on a daily basis, when all you'd rather do is curl up on the sofa after a long ol' day & watch your favourite NETFLIX series.
WHAT YOU NEED IS A PLAN AND A STRATEGY... 

That's where we come in. 
Trust me: I see thousands of ‘Weight Loss’ programmes, different trainings & all the associated promises. I also see you out there trying to piecemeal a plan together.....you want results, you want to look & FEEL great, but more than that, you need to know how to do it whilst juggling everything else in your life AND making it a practical fit for beyond the 28 days!
WE'RE HERE TO HELP YOU ONCE & FOR ALL
Trust me: I see thousands of ‘Weight Loss’ programmes, different trainings & all the associated promises. I also see you out there trying to piecemeal a plan together.....you want results, you want to look & FEEL great, but more than that, you need to know how to do it whilst juggling everything else in your life AND making it a practical fit for beyond the 28 days!
WE'RE HERE TO HELP YOU ONCE & FOR ALL
A LITTLE BIT
JESS & TOM
HEY! I'M JESS
Nutritional Therapist – passionate about the power of food and the influence, positive or negative, it has on our health. I am the founder of a health blog full of delicious recipes & nutrition articles made simple. 

My mission is to educate & inspire people to achieve & sustain their personal health goals.

When you understand exactly how your body works & what it needs to thrive, you can quickly shift the production of what you're physically & mentally able to do each day.

Inspiring people to take baby steps to turn their health around is my absolute passion. By running My 28 Day Challenge & delivering workshops at yoga studios, physical therapy offices, & businesses around the world, I am able to help people achieve & sustain their personal health goals - my mission. 

... AND I'M TOM
Leading personal trainer & fitness expert - I work with CEOs, entrepreneurs , high level executives, top class athletes & clients around the globe to rapidly upgrade their energy, transform their bodies, & enhance mental clarity. 

People often refer to me as someone who takes pride in what they do and getting lasting results is important to me. I love serving the world by helping people improve their health and self image. 

I teach smart ways for creating more energy, more mental clarity, & more stamina throughout the day. 

My approach focusses on simplicity, having fun, giving insight into why exercises and foods are chosen & increasing areas of life such as sleep, energy, mood, longevity, and other areas holistically connected to the above.
SOME OF OUR 28 DAY CHALLENGE
Aisling

"My energy levels have completely changed and I feel like my energy levels are on the same level now rather than peaking and dropping throughout the day. I saw this difference within one week! "

Cherie

"All my goals have been achieved!! I am lighter, far more energetic (and want to do more exercise) and there is a noticeable improvement in my skin. In fact I now regularly get comments of how glowing I look. I feel I have wound the clock back a couple of decades!!

Natalie

"It's the best health plan going. I loved the ethos of the challenge about not aiming for perfection and feeling guilty about minor slip-ups. I've lost weight all over, I feel like I have more energy, my friends have commented how good I look."

HERE’S WHAT YOU’LL DO INSIDE THE 28 DAY CHALLENGE
so you can start getting to where you want & deserve to be health & shape-wise:
1.
GET STARTED FAST
Upon enrolling, you get instant access to the entire course content - no waiting around, because we know we all like to delve in straight away when we're excited to get going.

Pour yourself a cuppa & print out your Menu, & watch the introductory videos to start learning the principles & ‘how-to strategies’ we’ve taught all over the world.


2.
JOIN THE COMMUNITY
As you start this regime, there's nothing like sharing the journey with a group of like-minded people who have your back.

Work through the Challenge (& beyond) with the live community in our Facebook group, aka. your new virtual accounta-buddies.  

Share your wins, your challenges & any questions… and yes, I (Jess) will be there to help you too!


3.
ENJOY THE RESULTS
Fast forward 5 short weeks, and know you’ll be able to show off a healthier, fitter, leaner & more confident YOU.

Not only will you feel the difference, but you’ll see the difference too.

You’ll have left the old you in your dust: your new shape & the smile on your face makes the whole process worth it. 

You did it!
HERE’S WHAT YOU’LL DO INSIDE THE 28 DAY CHALLENGE
so you can start getting to where you want & deserve to be health & shape-wise:
1.
GET STARTED FAST
Upon enrolling, you get instant access to the entire course content - no waiting around, because we know we all like to delve in straight away when we're excited to get going.

Pour yourself a cuppa & print out your Menu, & watch the introductory videos to start learning the principles & ‘how-to strategies’ we’ve taught all over the world.
2.
JOIN THE COMMUNITY
As you start this regime, there's nothing like sharing the journey with a group of like-minded people who have your back.

Work through the Challenge (& beyond) with the live community in our Facebook group, aka. your new virtual accounta-buddies.  

Share your wins, your challenges & any questions… and yes, I (Jess) will be there to help you too!
3.
ENJOY THE RESULTS
Fast forward 5 short weeks, and know you’ll be able to show off a healthier, fitter, leaner & more confident YOU.

Not only will you feel the difference, but you’ll see the difference too.

You’ll have left the old you in your dust: your new shape & the smile on your face makes the whole process worth it. 

You did it!
HERE IS WHAT YOU WILL GET:
No fads, just optimal nourishment, simple to follow recipes, equipment free workouts for any shape, any size & any fitness level. Increase your nutritional understanding & enjoy a great attitude around food with results that are sustainable lifelong. 

You’ll do all this whilst being a part of an online community of like-minded people, all on a quest to get stronger, fitter, trimmer and healthier.

To help you on this journey you will receive: 
  •  Welcome pack
  •  Menu Plan: 60 page Menu Plan with delicious, quick & easy recipes - no more guess work. Meal plans based on gluten & dairy free ingredients, but with endless flexibility for all lifestyles. The ingredients are purposely simple & ones that you can buy from everyday supermarkets - there are no flashy, expensive 'superfoods' on this programme. 
  •  Tracking: Measurement trackers & a tick success chart for the 28 days, to record your wins & keep you on track.  
  •  Daily videos: Daily bitesize videos, reflection or action lists explaining everything you need to know; we break everything down into simple, inspiring and sensible steps so you understand the 'what' as well as the 'why'. This will help you to keep up your amazing habits after the 28 days are up.   
  •  Community: Access to an exclusive online community connecting you with your fellow tribe members (aka your accounta-buddies) so you are supported on the move to keep you inspired & committed.
  •  Exercise: Home-based workout videos which require no additional equipment (these workouts are fully scaleable according to your fitness/ability level - we all start somewhere!)
HERE IS WHAT YOU WILL GET:
No fads, just optimal nourishment, simple to follow recipes, equipment free workouts for any shape, any size & any fitness level. Increase your nutritional understanding & enjoy a great attitude around food with results that are sustainable lifelong. 

You’ll do all this whilst being a part of an online community of like-minded people, all on a quest to get stronger, fitter, trimmer and healthier.

To help you on this journey you will receive: 
  •  Welcome pack
  •  Menu Plan: 60 page Menu Plan with delicious, quick & easy recipes - no more guess work. Meal plans based on gluten & dairy free ingredients, but with endless flexibility for all lifestyles. The ingredients are purposely simple & ones that you can buy from everyday supermarkets - there are no flashy, expensive 'superfoods' on this programme. 
  •  Tracking: Measurement trackers & a tick success chart for the 28 days, to record your wins & keep you on track.
  •  Daily videos: Daily bitesize videos, reflection or action lists explaining everything you need to know; we break everything down into simple, inspiring and sensible steps so you understand the 'what' as well as the 'why'. This will help you to keep up your amazing habits after the 28 days are up.   
  •  Community: Access to an exclusive online community connecting you with your fellow tribe members (aka your accounta-buddies) so you are supported on the move to keep you inspired & committed.
  •  Exercise: Home-based workout videos which require no additional equipment (these workouts are fully scaleable according to your fitness/ability level - we all start somewhere!)
THE CHALLENGE

PREP WEEK
This week is all about setting you up to succeed.

* You'll get yourself connected to the private Facebook group for support so you can start Day One with 100% confidence.
* Set your goals and intentions for the challenge. 
* You'll be given a quick orientation tour & learn where everything lives once you're inside the Membership Area so you can make the most of all the amazing resources & not feel overwhelmed.
* Enjoy the prep week daily videos so you can make the necessary lifestyle and mindset shifts.
* Order anything you need from the shopping list so you can hit the ground running in Week 1!

WEEK 1
Week 1 focusses on our 'Mindset'

In the majority of cases, we know what we *should* be eating, it's our mindset that sabotages our success, so the videos in Week 1 will help to give you clarity, purpose & drive versus motivation, which is short-lasting.

You'll begin working out 4 minutes a day from the comfort of your own home. 

You'll start off your mornings with some incredibly simple but nourishing rituals and you'll begin to find your feet.




WEEK 2
Week 2 focusses on 'What To Eat'.

You will gain an understanding of which foods to include, how much, when to eat them etc based on  your goals. This week will leave you feeling empowered & confident when it comes to making great food choices.

Your workouts will step up to 8 minutes a day and you'll get a little more experimental on the recipe front, trying out recipes you didn't try in Week 1 or continuing the recipes you loved the most from the first week.





WEEK 3
One of my favourite weeks of the Challenge, this week is about 'How We Eat'. 

It explores emotional eating, eating out, digestion, cravings, effective breathing exercises & so much more, & it gives you practical suggestions so that you can implement the ideas right away.

You'll continue to build on the habits you've established in Weeks 1 & 2. The exercise steps up a gear to 12 minutes a day, and what appeared difficult in Week 1, will now appear surprisingly easy! 

You'll continue to connect to the support group for daily inspiration & you'll be 3 weeks into achieving your health goals!

WEEK 4
The final week focusses on 'Onward Success'.

What does life look like beyond the 28 Day Challenge?

You'll learn a maintenance programme to carry your health habits forward beyond this plan so that you can maintain & further improve on the results you've achieved thus far. 
 
The exercise stays at 12 minutes per day; as they become easier, you'll increase the number of repetitions & difficulty level so you still challenge yourself. 
 
This programme is a lifestyle shift, the first 28 Days was the kick-start to this shift.

COMPLETE!
You are done!

The 'official' 28 Day Challenge is now complete.

You'll continue to be a part of the Online Community, we'll be sharing more menu ideas, more workouts, more Facebook Lives to continue supporting you: you’ll never look back.











THE CHALLENGE

PREP WEEK
This week is all about setting you up to succeed.

* You'll get yourself connected to the private Facebook group for support so you can start Day One with 100% confidence.
* Set your goals and intentions for the challenge. 
* You'll be given a quick orientation tour & learn where everything lives once you're inside the Membership Area so you can make the most of all the amazing resources & not feel overwhelmed.
* Enjoy the prep week daily videos so you can make the necessary lifestyle and mindset shifts.
* Order anything you need from the shopping list so you can hit the ground running in Week 1!

WEEK 1
Week 1 focuses on our 'Mindset'

In the majority of cases, we know what we *should* be eating, it's our mindset that sabotages our success, so the videos in Week 1 will help to give you clarity, purpose & drive versus motivation, which is short lasting.

You'll begin working out 4 minutes a day from the comfort of your own home. 

You'll start off your mornings with some incredibly simple but nourishing rituals and you'll begin to find your feet.

WEEK 2
Week 2 focuses on 'What To Eat'.

You will gain an understanding of which foods to include, how much, when to eat them etc based on  your goals. This week will leave you feeling empowered & confident when it comes to making great food choices.

Your workouts will step up to 8 minutes a day and you'll get a little more experimental on the recipe front, trying out recipes you didn't try in Week 1 or continuing the recipes you loved the most from the first week.

WEEK 3
One of my favourite weeks of the Challenge, this week is about 'How We Eat'. 

It explores emotional eating, eating out, digestion, cravings, effective breathing exercises & so much more, & it gives you practical suggestions so that you can implement the ideas right away.

You'll continue to build on the habits you've established in Weeks 1 & 2. The exercise steps up a gear to 12 minutes a day, and what appeared difficult in Week 1, will now appear surprisingly easy! 

You'll continue to connect to the support group for daily inspiration & you'll be 3 weeks into achieving your health goals!

WEEK 4
The final week focuses on 'Onward Success'.

What does life look like beyond the 28 Day Challenge?

You'll learn a maintenance programme to carry your health habits forward beyond this plan so that you can maintain & further improve on the results you've achieved thus far. 
 
The exercise stays at 12 minutes per day; as they become easier, you'll increase the number of repetitions & difficulty level so you still challenge yourself. 
 
This programme is a lifestyle shift, the first 28 Days was the kick-start to this shift.

COMPLETE!
You are done!

The 'official' 28 Day Challenge is now complete.

You'll continue to be a part of the Online Community, we'll be sharing more menu ideas, more workouts, more Facebook Lives to continue supporting you: you’ll never look back.
HERE'S WHAT PEOPLE ARE
EMILY

"The original goal of losing weight has been more than met, I’ve lost around 12kg since I started 16 weeks ago and my body shape has changed dramatically. It's so nice to come home to clothes I never thought I'd wear again and not only be able to wear them, but feel good in them! I'm excited every time I get dressed now! "

VICKY

"It's a life changing 4 weeks. The way I view food and my relationship with food is completely different at the end of this challenge. It’s wonderful to have taken back control."

MICHAEL

“I lost over 1 stone (6 kilos) in 28 days, my face is thinner and with preparation the plan fitted into my busy schedule. Jess, you are a class act!"

EILEEN

"I've tried so many other diet/workout programmes, but none were as manageable as this (yes, even with a 18-month old running around). I don't know what the magic was (the vitamins? the smoothies? the encouragement?), but it worked and I cannot thank you enough for turning my life around."

JENNI

"For me the biggest thing of all is that I used to weigh myself every day and that number would determine whether I had a good day or bad day. I have enjoyed feeling toned and maintaining a weight sub 9st and most of all feeling good and confident in my clothes without the scales determining my success.


I'm more toned, my skin has improved and energy levels are much better. Cravings have gone too!"

FERNANDO

“It is a great way to learn how to eat healthier and feel more positive about eating and working out. The way it is conducted makes it very easy to integrate all the new good habits for good."

DENISE

“In just the first 14 days I had weight loss, I had better energy levels and my digestion was far better. I also did not crave sugar which was a big one for me."

NAOMI

“The programme has been a super supportive way to learn better habits and focus on health, as well as change from the inside. It's easy to stick to, with lots of yummy food. Jess and the group are amazing support. I've lost inches and learnt lessons!"

JAKE

"The smoothies - they’re quick, simple and taste really good"

DELICIOUS, SIMPLE & QUICK RECIPES
FOR EVERY PERSON THAT JOINS 'MY 28 DAY CHALLENGE'
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FAQ'S
Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace?
A: This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take 28 days or 28 months! Everyone’s journey will look a little different and that’s the beauty of it.
Q: How long will I have access to the content? Will the course expire? 
A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now with the Lifetime option at the checkout process, it’s yours forever & you will never have to pay the joining fee again. 

I am constantly tweaking, adding to it, and recording new content so once you’re in with the Lifetime option, you’re IN, for everything that’s waiting for you now (and anything that’s coming soon!) 

If you choose to join the Challenge without the Lifetime Access option, you will pay the £97 joining fee, and then just £19 a monthly membership to still be a part of the community and have access to the updated workouts & new Menu Plans.

You can cancel this monthly membership by emailing hello@my28daychallenge.com and we will help you take care of it.
Q: Are you sure I'm not signing up for something with a commitment, contract, or "cancellation fee"?
100% sure. You can cancel your membership at anytime with zero charges or fees. Simply email: hello@my28daychallenge.com
Q: My goal is to ____fill in the blank____ , will this work for me?
A: Here’s the good news, the programme set out in the 28 Day Challenge is specifically geared for results. Contrary to popular belief; whether you wan't to lose weight, tone up, build lean muscle, trim down, or just live a healthy lifestyle, the underlying principles that get you there are one in the same. Staying consistent on the programme, no matter what your starting point will get exactly the results you're looking for. 
Q: I'm gluten free, will this work for me?
All of the recipes are gluten free.
Q: Does the programme cater for different dietary preferences?
Vegetarian - This programme is vegetarian friendly. You’ll need to swap out some of the ingredients for veggie friendly ones, but we have lots of vegetarians who have successfully completed this challenge. 

Vegan - A lot of the recipes contain eggs, fish or meat so you’ll need to swap in vegan friendly ingredients in place of the vegan not so friendly ingredients. Gluten-free: 100% of the meals and recipes are gluten free so this programme is ideal for people sensitive or intolerant to gluten.

Paleo - All the meals are paleo friendly so you will fit in very well on this programme if you follow a paleo way of eating.
Q: I’ve bought other health/ fitness courses before and have been disappointed. I’m worried this is “just another weight loss course.” How is yours different? 
A: Here is what My 28 Day Challenge isn’t: it isn’t a miracle cure - you will get out what you put in. Keep in mind also that this is not a DIET; it's a lifestyle & this programme gives you the tools so you feel empowered in your health/fitness strategy. 

I am an invested health professional who is set on making sure you are a success (because when you are a success, so am I!) 

This course is about enabling you to get lasting RESULTS.
Q: My time is limited, how much time will I need to set aside each week to make the recipes, do the workouts & watch the videos? 
A: Since this is a go-at-your-own-pace course, it will differ for everyone. 

The plan has been deliberately made simple & easy to follow & I love that you can pause during your busy weeks, take the videos on the go, and revisit a lesson when you’re feeling stuck. 

The recipes are quick, the exercise is quick yet effective so you'll find you gain time elsewhere in your day from your increased productivity. I meet people every day in my online clinic who have the exact time struggles as you due to life being busy, which is why I’ve wrapped up this challenge the way I have. 
Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 
A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who want a quick fix, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 
Q: I’m new to exercise and don’t know if I will like the exercise?
A: Whether you’re new to exercise or a pro, there are variations from beginners, intermediate and advanced so there’s something for everyone. The exercise starts off at 4 minutes each day in week one and then goes up by 4 minutes each week so by week 4 you are doing 16 minute each day. You don’t need any gym equipment and you can do the workouts in your own home. The idea is to get the body moving daily to increase your metabolism without having to take a big chunk out of your day to devote to getting to the gym.
Q: I don’t know if I'm ready to begin just yet, why should I join now? How will this help me? 
A: This is the time. Here’s what I think: you can hang on another week, month or year, but when that time comes, you’re going to wish you had started today. Sure, your results might take time & you might not jump in & do everything perfectly, but time will pass anyway. Trust me, your future self will thank you for taking a leap today!  
Q: Will I be hungry? 
This is not a starvation programme. The recipes are FULL of complete protein, amazing fats and fibre and these three elements help to keep you perfectly full without overeating or consuming empty calories which don’t bring any benefits to your body.
Q: Will I like the recipes? I'm also not a very good cook - will I be able to make them?!
No matter what your goal is, I believe food should be packed full of flavour and deliver enjoyment. This plan is no different. The recipes are quick, delicious and simple to prepare, no matter what your skills are in the kitchen. 
Q: I'm worried about food/alcohol deprivation - should I be?
A: The programme focusses on what you CAN have more than what you CAN'T have. In order to gain maximum benefits there will be foods you’ll be encouraged to eliminate but you’ll always be explained why. The benefits of feeling amazing, far outweigh cutting a few habits and foods from your diet. 
Q: I feel so isolated and alone in this health journey sometimes, does this programme offer a community? 
A: With this programme, you will get access to an online community of like-minded people all on a quest to get stronger, fitter, trimmer and healthier. With the support and positive encouragement, it can give you the lift when you need a pick-me-up and you can share your wins with the group and celebrate your success together. 

Doing it as part of a group and having my support throughout allows you to take the overwhelm out of the equation. You are doing this programme for yourself but not by yourself, I’m here to support you every step of the way and you’ll have a group of like-minded health seekers on the journey with you, helping to answer your questions and support you should you need that support.
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for health seekers just like you!


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